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  • Writer's pictureUnited Materials

Trailblazing Women Transform the Roofing Industry



In this new episode of “Under the Roof,” we shine a spotlight on our unique identity as a trailblazing woman-owned roofing company. Led by Beth and her exceptional team, United Materials stands as a beacon of inspiration in an industry where women owners are a rarity, accounting for less than 1% of all commercial roofing companies in the United States.


Empowering Women in Commercial Roofing

In an arena often dominated by tradition, Beth and her team have defied expectations and risen as leaders in both local and national spheres. Their remarkable journey showcases their unwavering commitment to quality and innovation and serves as an empowering example for others seeking to make their mark in male-dominated industries.


In this latest installment of “Under the Roof,” Beth and her team candidly share their experiences, insights, and invaluable tips for women aspiring to break through the glass ceiling.


Enjoy Previous Episodes of “Under the Roof”

Under the Roof isn’t just about commercial roofing. The strategies discussed in each episode are applicable to any small business. One such episode revealed how United Materials uses a “Customer Bill of Rights” to ensure customer satisfaction.


What is a Customer Bill of Rights?

The essence of a Customer Bill of Rights lies in its ability to provide crystal-clear transparency throughout the roofing process. It's a commitment from service providers to ensure that each customer is fully informed about every phase of their roofing project. This emphasis on communication has been a guiding principle for fostering customer satisfaction. After all, when clients have a comprehensive understanding of the 'why' and 'how' behind the decisions, they tend to feel more confident about their investment choices.


But here's the thing – the significance of a Customer Bill of Rights transcends the realm of roofing. This guiding document can find applications across various customer-oriented industries. If you're aiming to elevate customer satisfaction levels, crafting your own unique "Customer Bill of Rights" might just be the ticket.


Empowering Across Industries

The efficacy of the Customer Bill of Rights extends to industries far beyond roofing. It's about aligning values and expectations. Whether you're in retail, a service-oriented small business, or technology, this concept can offer a roadmap for nurturing strong client relationships.


In fact, the final entry on this bill is designed for customers to fill in themselves. It's an interactive space where they can voice a unique request or expectation. This provision adds an extra layer of personalization and agency, allowing clients to truly make the service experience their own.


Filling in the Blank: A Peek into Customer Creativity

In a fascinating twist, we've discovered some intriguing requests through this "fill-in-the-blank" question. The customer's personalized input provides insight into their aspirations and desires, giving us a chance to go above and beyond in delivering tailor-made solutions.


So, whether you're contemplating roofing renovations or crafting your business's Customer Bill of Rights, remember that this tool isn't just about compliance – it's about building trust, fostering open communication, and empowering customers to shape their experiences.


To gain further insights and discover the art of customer empowerment, we invite you to take a moment to listen and learn from the stories behind our very own Customer Bill of Rights.



By embracing transparency, we pave the way for satisfied customers and thriving partnerships that stand the test of time.



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